Wireless Enterprise Symposium - Apptix, (OSE:APP), the premiere provider of on-demand unified communications solutions for small and medium-sized businesses (SMBs), today announced the availability of WebMessenger Message Alerts for BlackBerry®, a product that enhances management of email and SMS messages on BlackBerry® devices. Offered through WebMessenger, a division of Apptix, WebMessenger Message Alerts for BlackBerry ensures that users are alerted through customized notifications (ringtones, beeps, vibrates, pop-ups, etc.) when emails or text messages that have been predefined as important are received on their BlackBerry devices. Individuals can define rules based on any message attribute or content (sender, recipients, keywords in the subject or message, etc.). While all incoming messages continue to be received on the device, it eliminates the need to constantly check messages in order to avoid being late in responding to items that are truly urgent.

"Given the ever-increasing number of emails that land in everyone's inboxes on a daily basis, mobile workers are desperately seeking an answer as to how to take back control of their lives outside of work," said Amir Hudda, CEO of Apptix. "With Message Alerts for BlackBerry, users have a lifestyle changing solution that will enable them to stay on top of their individual priorities whether on business travel, in the office or at home with the family."

Key Features
The WebMessenger Message Alerts for BlackBerry product is specifically designed for BlackBerry users who receive a high volume of email and SMS messages. The Message Alerts application runs in the background on the BlackBerry device, enabling users to define rules that are automatically applied to incoming email, SMS messages and phone calls. Message Alerts for BlackBerry features include:

• Rules and alerts may be defined on any combination of attributes of an incoming email or SMS message, including subject, from, to, cc, as well as message content
• Rules and alerts may also be created through the context menus in the inbox and address book
• Continuous or repeating alerts until the alert is acknowledged
• Rules may be scheduled for specific times, at all times, or disabled temporarily
• Users can customize their audio and/or vibrate notifications
• Pop-up dialog notifications
• Ability to forward or delete the email and/or mark it as read
• Ability to retrieve the entire email (or emails up to certain size)
• Pop-up alert notifications remain on the screen until a key is pressed ensuring that important messages aren't missed
• Back-up and storage of the rules via email
  

• Automatic back-up and restore of rules on the BlackBerry Enterprise Server
• Convenient Web-based license management for administrators
• Centralized registration of all devices
• Ability to create standard rules on the desktop and then centrally push out to individuals, groups or all employees
• Ability to lock down certain rules on the device that cannot be modified by individuals
• Additional ringtones can be pushed to the device