Apptix, (OSE:APP), the premiere provider of unified on-demand business communications solutions for small and medium-sized businesses (SMBs), today announced the acquisition of WebMessenger, Inc., a market leading technology company with a suite of Mobile Instant Messaging (IM) products that work across more devices, platforms, and public & private IM networks than any other provider. WebMessenger provides Apptix with market-ready mobile messaging & collaboration products and extensive engineering expertise in critical emerging Mobile IM and Voice over Internet Protocol (VoIP) markets.

Founded in 1993, WebMessenger is headquartered in Los Angeles, CA and maintains a fully-owned subsidiary in Sofia, Bulgaria. The company's flagship customers include IBM, Genentech, Lehman Brothers, MetLife, Verizon and Sprint.

WebMessenger will expand Apptix's existing portfolio of on-demand Email, Collaboration and Voice solutions to include business-class Mobile and Desktop IM. WebMessenger's IM solution empowers mobile workers with real-time communications with colleagues, partners and customers, while providing critical business-class functionality, such as security and IM conversation archiving. More importantly, the application allows users to communicate across public and private IM networks, including AOL, MSN, Yahoo, ICQ, GoogleTalk, Jabber, Skype, IBM Lotus Sametime, Jabber XCP, Microsoft Live Communications Server (LCS) and Reuters Messaging. WebMessenger's Mobile IM is offered to its SMB customers in a hosted model, which will allow Apptix to extend this offering to its existing 150,000 subscribers.

"The acquisition of WebMessenger will bring the cost benefits and productivity enhancing features of Mobile IM and Presence Management to our 150,000 SMB users," said Amir Hudda, CEO of Apptix. "Furthermore, it provides Apptix with the necessary IP to deliver on our vision of on-demand unified communications for the SMB market."

In addition to the products that WebMessenger adds to Apptix's solutions offerings, this acquisition creates access to new channels, including wireless carriers, mobile device manufacturers and additional resellers.

"The fall of the wall separating asynchronous tools such as email, calendaring and team sites from real-time tools such as instant messaging, presence and conferencing tools will be achieved through customer adoption of unified communications solutions over the next few years," said Mark Levitt, vice president for Collaborative Computing at IDC. "Apptix's acquisition of WebMessenger will provide key enabling technologies to help break down the async vs. real-time walls for Apptix customers."

Along with business-class IM, Apptix will leverage WebMessenger's presence management technology as a core component of its unified communications application. Scheduled for delivery in late 2007, this application will integrate five key solutions including email, voice mail, IM, voice conferencing and web conferencing. Providing the presence status of individuals is the most fundamental requirement of a truly unified experience across these applications. WebMessenger's robust and scalable presence engine will enable seamless communications anytime, anywhere - including support of over 50 different smartphones and PDAs.

"This is a great opportunity for a strong industry leader like Apptix to leverage WebMessenger's presence management technology, comprehensive IP and development expertise to address the growing market demand for advanced messaging and collaboration solutions," said Val Babajov, president, chief executive officer and founder of WebMessenger. "In my new role as the vice president and general manager for the WebMessenger division, I'm committed to driving the benefits of integrating WebMessenger's Mobile IM and Mobile VoIP technologies with the Apptix product line to guarantee our customers a portfolio of on-demand service offerings that meet all of their unified communication needs."

WebMesssenger's product portfolio includes:

• WebMessenger Mobile Platform: Presence & mobile IM for the enterprise.
• WebMessenger Mobile IM Service: Hosted mobile IM services for SMBs, with support for BlackBerry, Palm, Pocket PC, Windows Mobile 5.0/6.0, and Symbian devices.
• WebMessenger Message Alerts for BlackBerry: Business productivity tool that provides rules-based alerting that significantly reduces the clutter of email on BlackBerry devices.
• WebMessenger Mobile for Skype: Provides presence, IM, and conferencing on leading mobile devices for Skype users.
• Mobile Enterprise Search for BlackBerry: Remote desktop and corporate data, email and file search solution marketed in conjunction with X1 Technologies.
  

• Cross Platform: Flexible, on-premise server architecture runs on several popular operating system/database configurations: Windows/SQL, Linux/PostGreSQL, Solaris/Oracle, AIX/DB2.
• Cross Devices: Native applications for the BlackBerry, Palm Treo, Pocket PC, Windows Mobile 5.0/6.0 mobile devices, Symbian phones from Nokia and Ericsson, and J2ME phones offering a highly optimized and customized user experience.
• Cross Public IM Networks: Supports all leading consumer IM networks: AOL, MSN, Yahoo, ICQ, GoogleTalk, Jabber and Skype.
• Cross Private IM Networks: Supports all leading enterprise IM networks: IBM Lotus Sametime, Jabber XCP, Microsoft Live Communications Server (LCS), and Reuters Messaging.
• Cross Wireless Networks: Provides highly evolved and robust connectivity over all of the leading wireless carrier networks.